A business plan basically means a document describing and stating how the business will operate or run, it provides direction and what is needed to be done in order to attain or archive where you want to be in terms of success in your poultry farm business.
Now remember your plan can be modified later with time after writing it out if need be. When writing a business plan, it structures your business by helping you identify everything you need to know and what activities you have to carry out to avoid mistakes.
Writing out your poultry farm business plan will help you know where you are, find out whether you are doing the right things or whether you have gone off track. So basically it will act as your map to fulfil your goals and objectives set in order to be successful.
If you find that your plan isn't meeting your standards it's reasonable to make adjustments to reach your final goals, in otherwords a plan should be flexible. Make your plan be simple, realistic and easy to monitor any progress as time goes by.
For starters you don't have to go through the stress of writing a 50 page plan document. Your plan can be simple as having the following,;
- A name for your poultry farm business
- The vision/mission
- The goals and objectives
- The products you'll sell
- Selling point that's unique from your competitors
- The target market
- Competition
- How you'll market your products
- The requirements you need
- The people required
- The financial plan
Let's go deep with the above list!
A name for your poultry farm business
Select or name your business a name that's easy to remember, simple and relevant to your customers. A name that's written in a foreign language maybe difficult to be recalled and not easy to identify by your customers.
For example; let's name the business "Joy poultry farm" the name is easy and simple
Whereas if the name is written in Italian words like "gioia allevamento di pollame " the name is hard and may not be remembered by your clients
The vision/mission
These are two different things but make it specific for simplicity, able to figure out the farm's success. Stating your vision/mission will help provide identity of your poultry farm. It defines what your farm is working towards achieving by providing direction in every activity you do in the farm and therefore prevents you from diverting from the original plan or goals you want to achieve.
For example; Joy poultry farm's vision can be " To produce quality organic chickens and eggs"
The goals and objectives
Goals are the results you want see after a given period of time while objectives are the activities or actions you'll carryout or implement in order to archive what you want to obtain. Your goals should be specific, motivating, attainable, time bound and relevant. State your goals in terms of short term, mid term and long term.
For example;
The products you'll sell
Decide on what products your farm will produce exactly. Is it eggs, processed chicken meat, live chickens, poultry feed products or chicks. The products you vision manageable by you is what you can go for. For starters atleast stick to one or two products and expand when the farm returns are good. The products you choose should be valuable and solve the community's demand. Otherwise if there isn't demand for your products then the business may not strive at all.
Selling point that's unique from your competitors
How will your products be unique from the rest, what's the valid god reason your customers like or prefer your products over the rest. For example, your products would be completely organic.
The target market
Here the questions are, who will buy your products?, who are the people you target to sell your products?. For example, would it be near by restaurants, dealers in chicken, street vendors, people who roast chicken for sell.
Competition
Carryout a research to figure out how you'll outstand more from your competitors, how your products will be more appealing to your clients as compared to the rest.
This can be done by carrying out a survey in the market and the existing competition. Find out their weaknesses and strengths and then lay credible strategy to standout.
How you'll market your products
Now here you need to figure out how you'll sell your products, by setting clear distribution channels, the type of media campaign to opt for etc. For example; marketing through social media, community gatherings, radios etc.
The requirements you need
Simply list all the equipments and utilities you'll need to start or run your farm. These may include; a brooder, drinkers, feeders, chicks, feeds, saw dust. etc
The people required
You can structure a hierarchy so as your employees know whom to report to. This can be simplified by setting departments such as, finance, marketing and operation department.
The financial plan
State your start up capital, the revenue, profit forecast and your source of finance such as, through donations, investors, savings.
Making a budget for each and everything you'll need can help have a draft of a realistic plan.
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